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Wednesday, March 16, 2011

How to Convey to Your Client that Spring Is A Great Time to Buy.

Spring is almost here. The gentle warm-up, barely visible buds on the trees, and sounds of birds chirping remind us that renewal after a long winter is just around the corner. Something deep inside us stirs. It’s an invigorating feeling of energy and excitement - an instinctive sensation to renew our living environment and ourselves.

This innate human reaction to the season usually manifests itself in a few ways:
1. Spring cleaning to remove the layer of clutter and dust that has accumulated over the winter
2. Dieting for a healthier, slimmer summer body
3. FURNITURE SHOPPING to make things beautiful during what is arguably the dreariest month of the year in the northern half of the country – March.

So, if you’re in the business of selling things for interior spaces, now is the time to “strike while the iron is hot.” People are already naturally motivated to redo & renew. Now, all you have to do is find the right pieces to make their living space “sing.”

Here are a few dialogs that might help complete the buying process:

"Since you’ve already invested time and energy into shopping around, it usually make the most sense to finalize your interior decisions now, while all your options are still fresh in your mind, and you’re motivated to make the inside of your home look fabulous. Once the warm spring weather rolls around, focus usually shifts to what needs to be done in the yard and furniture decisions will get put on the back burner. Before you know it, it will be fall and you'll be scrambling to try and find the right pieces for your room and get them in before the holidays."

Or how about this:

“Spring is a natural time to want to renew, refresh & redo. Our internal clocks are programmed to begin sprucing up our living environments when the weather starts warming up. If you make your buying decisions now, then you’ll have your new room before summer hits, just in time to do some entertaining - barbeques, margarita parties... And you can just relax and enjoy the fun knowing that your home looks fabulous.”

For regular tips on being successful in the furniture business, "Like" me on Facebook - Fab Results with Cathy Linard

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